El Pollo Loco Names Yuri Lamasbella as Kreative Director for New Double Chopped Salads Campaign

El Pollo Loco, the leading fire-grilled chicken chain in the United States, has appointed TikTok sensation Yuri Lamasbella as its first-ever Kreative Director for its latest campaign promoting Double Chopped Salads. This marks a groundbreaking collaboration for the brand, showcasing its commitment to digital innovation and expanding its healthier menu options.

In her new role, Lamasbella will spearhead the campaign for El Pollo Loco’s Double Chopped Salads, a menu item designed to appeal to health-conscious consumers while maintaining the chain’s signature flavors. The partnership highlights El Pollo Loco’s efforts to leverage social media and influencer marketing to enhance brand engagement and reach a broader audience.

Introducing the Kreator Chopped Salad

As part of the campaign, El Pollo Loco is unveiling a special menu item exclusive to the Loco Rewards App: the Kreator Chopped Salad. This new offering features a blend of crisp lettuce and super greens, paired with citrus-marinated, fire-grilled chicken breast and Baja shrimp. The salad is topped with hand-sliced avocados, queso fresco, crunchy tortilla strips, pepitas, and freshly prepared salsa fresca, all drizzled with a cilantro dressing and chipotle sauce. The combo also includes chips, salsa, and a regular drink.

In addition to the Kreator Chopped Salad, El Pollo Loco is continuing to offer several other variations of its Double Chopped Salads:

• Classic Double Chicken Chopped Salad: A hearty mix of crisp lettuce and super greens topped with a double portion of fire-grilled chicken breast, hand-sliced avocados, queso fresco, pepitas, and freshly prepared salsa fresca, served with creamy cilantro dressing.
• Classic Double Baja Shrimp Chopped Salad: This version features a double portion of Baja shrimp, hand-sliced avocados, queso fresco, pepitas, and salsa fresca, complemented by the chain’s creamy cilantro dressing.
• Street Corn Double Chicken Chopped Salad: A flavorful option with a double portion of fire-grilled chicken, roasted corn, red peppers, avocados, queso fresco, cilantro, chili lime seasoning, and salsa fresca, all served with creamy cilantro dressing.

Celebrating the Partnership

Jill Adams, Chief Marketing Officer for El Pollo Loco, expressed enthusiasm about the partnership, stating, “It’s been wonderful welcoming Yuri Lamasbella as our Kreative Director for this campaign and tapping into her creativity, innovative ideas, and social influence. This collaboration is another example of how we harness the power of social media and culture to connect with our fans in new and exciting ways.”

Lamasbella, known for her engaging and creative content on TikTok, expressed her excitement about the role. “I am thrilled to team up with El Pollo Loco to present their delicious Double Chopped Salads,” she said. “As a fan of salads, this collaboration allowed me to lead the creative direction, infuse my vision into the campaign, and help create one of my favorite menu items.”

She continued, “El Pollo Loco empowers creators like me, providing a platform for innovation and creativity. Being their Kreative Director is a tremendous honor, and I’m incredibly grateful for the opportunity.”

Limited-Time Offer and Rewards

The Double Chopped Salads, including the new Kreator Chopped Salad, are available for a limited time. Customers can order online for pickup or delivery through El Pollo Loco’s website or the Loco Rewards app. By signing up for Loco Rewards, customers can earn points with each purchase and redeem them for various rewards, including free food.

About El Pollo Loco

El Pollo Loco (Nasdaq: LOCO) is renowned for its fire-grilled chicken and flavorful, healthier meal options. Recently named the #1 “Best Restaurant for Quick, Healthy Food” in USA TODAY’s 10Best Readers’ Choice Awards, El Pollo Loco offers innovative Mexican-inspired dishes made daily with quality ingredients. The company operates over 495 restaurants across seven U.S. states and has ten licensed locations in the Philippines. For more information or to place an order, visit ElPolloLoco.com or the Loco Rewards app. Follow El Pollo Loco on Instagram, TikTok, Facebook, and X for updates and behind-the-scenes content.