Kendrick Lamar’s ‘Not Like Us’ Sees Huge Sales and Streaming Surge After Drake’s Legal Battle

In an ironic twist, Drake, who is currently embroiled in a legal battle with Universal Music Group (UMG) over allegations that they used unethical practices to boost the commercial performance of his nemesis’ hit diss track ‘Not Like Us’, has inadvertently drawn even more attention to the Mustard-produced song.

As Lamar fans continue to enjoy his latest album, the surprise-dropped ‘GNX,’ their attention is also being directed to the biggest diss track against Drake that preceded the LP’s November 22 release.

Already one of the biggest hits of 2024, the history-making ‘Not Like Us’ sits in Kendrick’s personal log as the second longest-charting unaccompanied Hot 100 hit of his career to date.

However, thanks to Drizzy’s latest legal filings, the tune seems on its way to nabbing the #1 spot.

Since the Canadian hitmaker made headlines earlier this week for taking to the courts against K.Dot, ‘Not Like Us’ has reportedly risen over 400% in sales and 20% in US streams alone.

Still sitting in the Hot 100’s top 20 even after 29 weeks of charting, this updated commercial performance news – once verified by Billboard – could see the tune bounce back into the top 10 next week or beyond (even amid the Christmas rush).